METROLINX Checkout by Verto
Impacting Metrolinx core objectives across the entire Rider's Journey
Today’s transit riders are accustomed to the fast, user-friendly flow of today’s mobile apps, social media, shopping and buying experiences.
Similar to any online purchase, like at Amazon or with an apple wallet, buying a train ticket should be a simple, seamless process.
Metrolinx Checkout by Verto is a cohesive experience integrating optimized checkout and payment with centralized ticket fulfillment.
Updating to a Modern Checkout has Proven Results
Faster, easier checkout means higher conversions, resulting in increased ticket sales and happier riders requiring less customer support.
of Buyers prefer to save their info for fast, secure repeat purchases
First-time and infrequent riders expect a checkout optimized for simplicity and ease of use
After selecting their ticket purchase, the Rider taps the checkout button
With minimum typing and scrolling, the Rider competes the optimized checkout forms and chooses to save their info.
The Rider receives one-time code via SMS to mobile phone to securely save their info.
The Rider's purchase is completed and email delivery of tickets is initiated (by Mozio, same as current)
Transaction SMS notifications are sent with links for easy access to tickets and activation
Turn Infrequent Riders into Returning Customers
Faster checkout
Exceed your Rider’s’ need for speed on-the-go with a one-tap mobile checkout experience.
More likely to repeat
Consumers that save their info are 63% more likely to make a repeat purchase
Higher conversion rates
One-click checkout conversion rates are 47% higher than guest checkouts.
One-Click Checkout Keeps Them Coming Back and Paying for Every Ride
Checkout recognizes return Riders' browser, device fingerprint and registered email or phone number during the first step of checkout.
Returning Riders are recognized and welcomed back. Secure authentication enables fast and painless checkout.
Purchases are completed with one-click, using securely stored info. Personalized promotions and rewards are offered to targeted Riders.
Long Term Growth Beyond Checkout
Metrolinx Checkout provides Riders with ongoing, streamlined customer convenience and centralized ticket fulfillment while lowering card processing fees.
Riders effortlessly find and access tickets. Tickets can be added to Apple/ Google wallet.
Riders easily track all their trips, passes and purchases in one, centralized place.
Verto wallet is the easiest way for groups to split bills and collect for shared expenses with friends, family, roommates, teammates and colleagues.
Save card processing fees, development and admin expenses while allowing Riders to pay with their preferred methods like their Verto balance or bank account.
Proposed Pricing Model
A blended rate whereby Mertolinx pays the indicated fees regardless of method of payment selected by the consumer
Year 1
Projected Savings $259,728
Based on $40M in sales, average $7.50/ txn
per transaction
Year 2
Projected Savings $398,000
Based on $44M in sales, average $7.50/ txn
per transaction
Flow of Funds
For purchases paid by card,
funds flow directly into Metrolinx’s Stripe account.
For purchases paid by Verto,
funds flow directly into Metrolinx’s Verto account.
